About Us

Founded by Nicky & Jo, devoted cat lovers who were tired of seeing overly processed, nutrient-poor options labeled as “healthy,” we set out to completely rethink cat food. With organic ingredients and carefully crafted recipes, we ensure your cat gets the best care possible, one meal at a time.

We know how much what your cat eats matters. That’s why we use organic, natural ingredients to give your cat the nutrients they need without the harmful stuff. Every recipe is made to support your cat’s health and happiness, one bite at a time.

Simba, our first cat, taught us a hard but valuable lesson. He developed liver disease, mainly due to the food we unknowingly gave him during his early years. As we became more aware of what we were feeding him, we searched for better, protein-rich food without the harmful ingredients that can disrupt a cat’s digestion. While Simba’s journey came to an end, he inspired us to care for the cats that came after him, ensuring they received the healthiest, most nourishing meals possible.

Besides being the Cat Mom of Simba and Nala, I have had the opportunity to pet-sit more than 90 lovely pets from 50 families. I learned (and still keep learning) that most of us struggle with or deal with the same topic about food as I experienced with Simba. All of this was what drove me to navigate the food industry for pets so I could bring something to them and generate impact from what I experienced.

To us, cats may be just a part of our lives, but to them, we are their whole world. They give so much without a single word, filling our days with love through their quiet nudges and soft purrs. Losing Simba taught me how important it is to give our furry companions the best, starting with what goes into their bowls. With Queen Nala, we want to give back a little of the love they give us, making sure Nala and each cat feel genuinely cherished.